Senior Digital Insight Analyst
Descrizione dell'offerta
Who We Are VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML. We are looking for a Senior Digital Insight Analyst & CRO to join our Data & Marketing team. In this role, you will lead the analysis of user behaviour across complex, multi-market digital environments—identifying key optimization opportunities and defining data-driven strategies to elevate user experiences and boost conversion performance. What will you do? Customer Journey & CRO Strategy: Lead funnel and behavioral analysis across digital touchpoints, collaborating closely with CRO and product teams to design, run, and evaluate experimentation initiatives (A/B testing, incrementality analysis, and heuristic reviews). Advanced Analytics & AI: Perform statistical analyses and leverage AI capabilities to accelerate insight generation, separating signal from noise to understand the business impact of optimization efforts. Dashboards & Reporting: Design, maintain, and present intuitive performance dashboards, measurement frameworks, and executive reports featuring key behavioural findings and strategic recommendations. Data Quality & Governance: Partner with Analytics Engineering and Data teams to define robust KPIs and
Dettagli
- Azienda: Wunderman Thompson
- Sede: London, United Kingdom; Manchester, United Kingdom
- Tipo di contratto: Tempo pieno
- Fonte: greenhouse
- Valido fino al: 10 ottobre 2026
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